Mói is a cool and urban children’s clothing brand originated from Scandinavia. Mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and of full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic. Mói’s urban design features comfortable garments that can be used by both boys and girls between the ages of 0–8 years. The classic designs blended with in-style basics are easy to mix and match and wear with comfort on all occasions whether being über cool, playing or partying. Both the name and logo of Mói is the name of an Icelandic raven (Krummi in Icelandic) that was the designer’s family member for years as it made itself welcome nearly every day for many years. The family fed the bird everyday and offered him a shelter and named him Mói.
Mói is committed to create an eco friendly product that indulges comfort as well as funk and attitude. The inner labels Mói uses on their products are printed in order to secure desirable comfort and feel for the little ones that use the garments.